Enraged, Arya hits Joffrey, allowing Mycah to get away. Joffrey accuses him of assault on a noble girl and starts to slice into his face with his sword. Joffrey sees a chance to have some fun with Mycah, who is too scared to move. While on the Kingsroad to King's Landing, Joffrey is walking with Sansa and chances upon her sister Arya practicing sword play with a commoner, Mycah. However, he shows no sympathy when Bran falls from a tower and is severely injured, and has to be physically chastised by his uncle Tyrion before he will pay his respects to Bran's parents.

The engagement between the two of them had previously been requested by Robert, but Catelyn reminds Sansa that her father has not agreed to the match (which he eventually does, as well as his own installment as Hand of the King). Both seem happy with the prospect, and Joffrey is charming and polite towards Sansa, who later confides in her mother that she wishes to marry Joffrey. Prince Joffrey accompanies his parents to Winterfell and is betrothed to marry Sansa Stark as part of King Robert's plan unite House Baratheon to House Stark by blood. Joffrey flirts with Sansa during a feast at Winterfell. However, these traits are further exacerbated upon Robert's death and his ascension to the crown, proving to be one of the most twisted and malevolent Westerosi monarchs. Even before he ascends to the Iron Throne, Joffrey is spoiled, arrogant, cowardly, childish and sadistic, though he tends to hide these traits before his ascension, appearing to be the typical charming heir to Seven Kingdoms. He is usually accompanied by his sworn shield, the formidable Sandor Clegane, better known as the Hound.

Cersei herself lets it slip to Catelyn Stark that she once had a child with black hair who died prematurely of a fever before she had Joffrey. Joffrey takes after his mother in terms of looks and personality, his blond hair being a subtle clue that he isn't really a Baratheon, who famously always possess black hair even when only one parent is Baratheon. He has two younger siblings, Myrcella and Tommen Baratheon, who are also a product of incest between Jaime and Cersei (despite this, only Joffrey himself shows any psychopathic traits, presumably as a result of his inbred origins). His sole biological grandparents, Tywin and Joanna Lannister, were also first cousins. In reality, his father is Jaime Lannister, Cersei's brother, the murderer of Aerys and the Lord Commander of the Kingsguard. Joffrey is believed to be the oldest son and heir of King Robert Baratheon and Queen Cersei Lannister, both of whom entered into a marriage of political alliance after Robert took the throne by force from the 'Mad King,' Aerys II Targaryen.

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